Kimberley Day demonstrated step by step how easy it is to create creative images with Canva to attract ideal clients. We 
discovered how simple it can be!
Kim said that lead magnets are an integral part of our sales funnel and need to be enticing and provide great value! Why? To build trust and authority. She told us we can start teaching our prospects, provide advice so they know, like and trust us and choose to go on our email list. To move them down the sales cycle.
Kim shared that we need to know our prospects’ pain points and how we can help them to have a quick win. She said we can create lead magnets with designing customized checklists, a Facebook Business Header or a full workbook on Canva.
Kim showed us click by click how to set up a checklist; a 1 pager using a Canva template. She recommended editing it with your brand colours and images and making it intriguing and captivating.
She demonstrated how to tailor a Facebook Business Header by choosing a design we like and personalizing it with a focus on – What will you do for your prospects / clients?
We all were energized and motivated to use Canva to create new Killer Lead Magnets!
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Hosted by: Carolyn Cooper-McOuatt of Inspired Business Development and Susan Jarema of New Earth Marketing
