Higher page rankings by the search engines is dependent on having high quality websites linking back to your site (backlinks). Backlinks can be obtained from many sources such as article (ezine) submissions, online press releases, postings on forums and blogs and postings to social media sites.
(Note social media success strategies for Facebook, LinkedIn, Twitter and Youtube are covered separately in the social media course).
Course Outline
- How backlinks improve SEO
- What are ezines, forums and blogs
- Why having your own blog is important for SEO
- How a press release can give you backlinks
- Creating a plan, timing, integration with other marketing including re-purposing
- Success factors of writing an article or post
- The basics of press release writing
- Keyword density and anchor text within back links
- Identifying sites for submission & methods of submission
- Posting articles and blog posts to multiple sites
- Efficiency tools
- Tips of article writing and posting
- Video and Podcast Marketing
