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This is a very good concise video from SEOmoz on agile marketing. Jonathan describes well

the parallels between agile development and agile marketing.

This video shares four key principles of Agile Marketing and talks about how you can use

them to hack your organization to deliver more value to your customers more often by

breaking down barriers and removing impediments to your progress.

Here are my summary notes:

Principles

  1. Customer
  2. Cross Functional Teams
  3. Bias Towards Action
  4. Don’t Hate, Iterate
  5. Don’t Have to Be Perfect

Hacks

  1. Develop User Stories (keeps us focused on customer needs)
  2. Stand Up Meetings
  3. Do It or Say No (goal is to maximize work)
  4. Build Measure Learn
  5. Don’t Chase the A+

 

Find out more about our Agile Integrated Marketing and Sales Program and how

to bring agile into your organization.