These are some of the tools we review in my talks and DEEP DIVE on SEO. I welcome you to also get my FREE SEO CHECKLIST.
Keyword Research:
Google adwords keyword planner. You don’t need to pay for ads.
Adword & SEO Keyword Permutation Generator
Look at Google’s auto populate in the search bar and “searches related to” at the bottom of the page.
Answer the Public – good to find question keyphrases
Google Trends
Performance:
Page load with google
GT Metrix
Mobile Friendly Test
Check for broken links
Check Code:
Google rich results test
W3 Validator
Find Page Rank
SEO Audits:
SEO Optimizer free version website audit
MOZ SEO research toolbar
Partially Free or Free Trials:
SEMRUSH has some free tools
Alexa Audience Overlap Tool
Neil Patels Website Audit
SEM Rush Site Audit checklist
MOZ Link-explorer (shows 10 link queries and 50 rows of data per query every month)
Interesting:
Most popular websites by ranking: