Facebook with an active community of over 350 million needs to be part of your marketing strategy. (Need proof -check out their stats! ) What is a Facebook Page A Facebook profile is for personal use and your pages are for your business. From your personal profile you can set up a page or pages. […]
The HST Deadline is Approaching Quickly. Time to Plan! Business owner’s in Canada are likely aware that the HST (Harmonized Sales Tax) is soon making its way to British Columbia and Ontario. On July 1, 2010, PST and GST will be combined to form the HST, a 12% or 13% tax in these provinces. Many […]
I’m presenting the keynote at the next eWomen’s Breakfast meeting Feb.25th, 2009 This presentation is going to be inspirational for building your social media plan. I am going to share my discovery that social media IS NOT A FAD, my fears about embarking on Twitter and the successes I’ve had in the last few months. […]
People always ask me – “how do I keep up with the latest in online marketing?” Well my basic answer is – “I don’t sleep & I still can’t!” Fortunately I manage to stay ahead of most people …well at least my mom, the neighbors and a few others! I do make staying current a […]
More and more of our clients have been expressing an interest Magento. Magento is robust, scalable, rich in features and user friendly. It has ecommerce features that in that past would have cost prohibitive. Now our clients are able to use a free opensource platform with minimal customization to create a first-rate online shopping experience […]
What I am seeing more and more is it no is longer necessary to self-promote in the traditional sense. In fact self-promotion is a turn-off to most. Push strategies of marketing are long gone. Online, it’s now about creating good content that people will listen to. By contributing good advice you are able to demonstrate […]
The following is a list of the most common social media features added to the sites we build. Since we use open source platforms most apps can be added easily for a minimal cost. Threaded Comments – Comments allow your readers to interact with you and add more insight into your post. You can reply […]
Sadly, this is the typical storey of the cabinet maker with an ugly kitchen. We have been so busy working on our clients’ sites and marketing that we have let our own efforts slide. I recently started teaching my workshop Grow with Web 2.0. As you know, you learn more when you set out to […]
Here are some questions to consider before you build your ecommerce site:
Visit some successful ecommerce stores including your competitors. Look at design, layout, categories and features. Look at templates for the platform you are considering using. Make a list of the sites you like. Print out screen shots of the sites you like or sketch out drawings. Note what you like and do not like. Save […]
