Checklist for Search Engine Optimization Search engine optimization is now a necessary technique in your web development and marketing as increasing numbers of consumers use the internet for research and buying. The following questions will help you assess the extent of your SEO and where you need to fill in gaps. Strategy for SEO Do […]
This is a good list to go through if you are looking at designing a new site, getting a make-over or switching to a content management system. The Visible Part of Your Website Does your home page grab attention? Is your navigation simple and intuitive? Is the design visually easy to follow? Is the site […]
If you are going to do something, DO IT RIGHT! Make a plan. I’ve written many marketing plans for clients over the years. I’m always adapting the template to the times. Below is a recent online marketing plan outline that I have created and used. Prior to putting together the detailed plan (Step 3), it is […]
I got the opportunity to interview Leonardo Da Vinci at the Tri-City Valley Women’s Network about Creativity. So many people these days are trying to reach people online and it’s getting very competitive. We all want to stand-out and not be cliché. Leonardo assured us that we can be creative if we find something we […]
I’ve been involved in several presentations lately on using LinkedIn. Everyone should use LinkedIn and it’s never to late to start growing your network. LinkedIn Has a Variety of Uses It is a great way to connect immediately after you meet someone with a follow-up email to become part of your online rolodex. It is […]
It’s always fun to hear Gary V talk about social media. I’m not in total agreement with his statement that “99.5 Percent Of Social Media Experts Are Clowns”. I think its only about 80%! At any rate, this reinforces the fact that social media is just yet another platform to share your message. There are […]
Our clients are always asking us to how to get started on twitter and build a following. One of my favourite blogs just posted The Ultimate Guide to Twitter. This provides a collection of articles from basic set-up, how to’s through to advanced twitter strategies. Enjoy!
Do URL Shorteners like Bit.ly or TinyURL Reduce SEO Benefits? With the increase usage of URL shorteners and their great benefit in tracking marketing campaigns, I wondered what impact they have on SEO. Google counts backlinks in its measure of popularity for search engine ranking. So one can wonder – will NOT having your own […]
Search Engine Optimization (SEO) Questionnaire Search Engine Optimization is much more that entering in a bunch of keywords on a page. First step is to come up with a broad keyword list and check out what your competitors are doing for their keywords. Provide a list of keywords and phrases you feel are important. Prioritize […]
Part of SEO on page optimization requires writing the titles, descriptions and keywords for the pages. We recommend doing this at the same time as you write the content for your new website. Your keyword/keyphrase rich tiles and descriptions are indexed by the search engines. The title and description shows up on Google search and […]
