My Business Goals for the New Year Once again, it’s the New Year. For me, the New Year presents itself as a time to reflect what I have and have not yet accomplished in my life and business. Every year I spend January first reviewing my past year and writing out my future goals. On January […]
For the last several years we had been researching marketing automation platforms for our clients. Many of our clients were starting to upgrade from their starter email marketing services (such as Constant Contact and Mailchimp) to more sophisticated tools that would scale with the marketing needs of their business. Initially, we reviewed Hubspot, Marketo, Salesforce […]
Having worked online and with clients online for the past 20 years, I have seen all types of potential online threats. The number of online threats has increased substantially in the past two years. The word cyber war is not an exaggeration. Understanding the threats and taking preventative measures can help minimize the risk of […]
As a SharpSpring partner, we are very excited about dynamic email. Much of the data that you are already capturing like product or service info can be used right away to start using this feature. Do you need to create a single email with content that changes based on information we have on our leads, […]
Many small businesses struggle with where to invest their limited dollars. How do you know if you need marketing automation? Well, there are three things to observe about your business that indicate you are ready for marketing automation. Before we begin it is good to know what this industry trend means for you or is […]
A UTM code (or parameter) is a simple code that you can attach to a custom URL to track a source, medium, and campaign name. This enables Google Analytics to tell you where searchers came from as well as what campaign directed them to you. You can also add this into a marketing automation platform […]
Some clients have been asking for a quick intro to the SharpSpring Marketing Automation platform before our upcoming webinar. Here’s a short video to give you some highlights. Our demo will go into more details and allow for some Q & A throughout. SharpSpring Marketing Automation – Why SharpSpring? from SharpSpring on Vimeo.
It’s lovely when a drip campaign is completed and well running. Sometimes it takes several evolutions to get it right. We like to start off with a workflow that is well planned from the start and adapt after testing. The following best practices will help ensure you get your drip campaign off to a good […]
Drip campaigns are scheduled messages sent out to leads automatically to nurture and educate leads through the sales cycle. Other related names include life-cycle emails, auto-responders and marketing automation. Drip campaigns allow you to “touch” leads with appropriate content based on their preferences and/or actions taken on your websit. Automated drip campaigns free up marketing […]
I remember 10 years ago ranting to new clients how they need to get a website. Then I moved on to tell everyone to get on Facebook followed by Twitter. Having a website and building your social presence are all givens now in marketing plans. Daily I work with clients to increase their leads and […]
